People in fashion have their own concept of time: if the invitation says to show up at ten in the morning, you already know that the event will not start before ten thirty, and yet you make sure - traffic permitting - not to arrive at the last minute. The reason? Simple, it's the show within the runway show, the one-by-one arrival of the guests who, like you, will have dressed with care. I already know what you're thinking – ugh, everyone gossiping what a nightmare – instead I have a surprise for you. Aside from a few incorrigible gossips, it is a time for ideas and suggestions: I always find great inspiration in the images of my colleagues.
And then, it begins: the lights dim, the buzz dies down, the music starts, preferably at full blast, and all eyes fall on the first look, the one that will set the tone for the show. Sometimes I become spellbound watching the wave of heads turning in unison, we are a sea of eyes (and smartphones too) searching for that subtle emotion that takes hold of you when you are faced with beauty. Months of work by the style offices, the pattern making, the prototyping, the styling, the dressers comes to life in the models' stride. Those ten, maybe twelve minutes of show transport us all to a different dimension that after a few months will become reality in our wardrobes.
